Our Commitment

We are committed to making our vision of a cleaner, safer future a reality. With particular attention to ingredients, packaging where necessary, transport packaging and responsible sourcing. We consider every aspect of our products and their lifecycle to make responsible decisions about our formulas and packaging.

We take sustainability seriously. We are a Benefit Company and a B-Corp: we have integrated into our corporate statute the specific purpose of having an impact on society and the environment.

Every year we draw up our impact report to share the objectives we set ourselves year on year and report the results obtained.

You can read the 2022 and 2021 impact reports here.

We are a certified B Corp™

We are now a certified B Corp™: As a B Corp™, we are part of a global movement of companies that meet high standards of social and environmental impact.

B Corp™ is a certification that recognizes companies that meet the highest standards of social and environmental performance, responsibility and transparency. This is not a legal status, but a voluntary commitment to create a positive impact for all stakeholders, not just shareholders.

The certification is issued by B Lab™ a non-profit organization that wants to transform the global economic paradigm in favor of all people, communities and the planet. Its international network promotes the change of economic systems to foster the vision of an inclusive, fair and regenerative economic paradigm. B Lab™ creates standards, policies, tools and programs that aim to change the behavior, culture and structure of the current economic system. Mobilize the global B Corp™ movement to spur collective action to address society's toughest challenges, and partner with governments, academia, coalitions and other institutions to drive change in economic systems.

B stands for Benefit for All.



The R5 system of products and kits (refillable bottles and refills) aims to reduce and prevent the production of further plastic and the unnecessary transport of water.

We decided from the beginning to measure the environmental footprint of our products throughout their life cycle ; we started by carrying out a quick LCA (Life Cycle Screening) study to compare the environmental impacts with those of conventional products. The study demonstrated that the packaging and shipping system of R5 concentrated home spray products generates a strong reduction in all impact categories and in particular that relating to Climate Change, measured in kg CO2 eq.

We will extend the LCA study to all our main products.

We are constantly engaged in research and testing of different concentrated product technologies to identify and improve the product-effectiveness-format combination that combines the objective of reducing environmental impacts with the effectiveness of the formulations.

We believe that achieving the objectives of the 2030 Agenda must move every company. With R5, we are focusing on SDG 12 : Ensure sustainable production and consumption patterns and SDG 14 : Life below water. Conserve and sustainably use oceans, seas and marine resources for sustainable development and SDG 6 .

Plastic Negative Certified

Each R5 product is PLASTIC NEGATIVE certified

We are proud to be among the first companies in the world and the first in Italy to more than offset our plastic footprint by becoming Plastic Negative with rePurpose Global.

Obtaining our Plastic Negative certification is a step in our company's sustainability plan. We recognize that there is more work to do to protect our planet and we are taking immediate and long-term actions to address our environmental footprint.

  • Relazione di Impatto 2023

    Il 2023 per noi è stato un anno importante, di crescita e anche di miglioramento dei nostri processi. Siamo riusciti, nonostante le difficoltà di un anno particolare, a tener fede agli obiettivi che ci eravamo dati lo scorso anno.

    RELAZIONE 2023 
  • Impact Report 2022

    2022 was a year of growth and new projects. A unique year. A roller coaster year we could say. We worked on new products, we asked our customers for help to evolve, we made new friends.

    We maintained the objectives included in the 2021 Impact Report and in some cases we even exceeded them.

    For 2023 we have challenging goals in terms of impact, but we are confident that together we can do it.

    REPORT 2022 
  • Our first Impact Report

    This has been a really important year for us. It's a first for us and this is our first Impact Report. We know that we are still at the beginning, that we still have a long way to go and work harder. We are doing it, we will not stop, despite the difficult moment and despite the fact that the road like this is sometimes more tiring. Thanks to everyone who has supported us so far and to those who want to share with us this path towards an increasingly impactful transition.

    REPORT 2021 
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