R5 Living & rePurpose Global

91% of the world's plastic waste ends up in landfills, is burned, or is dumped in our oceans and waterways. Although we have worked from day one to offer solutions that do not require single-use plastic in production and distribution, some is unavoidable. This is because plastic is also a very valuable resource that helps preserve food and products, is lightweight, and is recyclable. But its use is not always smart.

We have collaborated with rePurpose, a global movement of conscious consumers and businesses committed to eliminating plastic.

Commitment to Plastic Recovery

We have partnered with rePurpose Global to fund the collection and ethical processing of twice the plastic waste generated by our products. By contributing a portion of our revenue to the rePurpose Impact Project Anant Pranay, we recognize the critical need for funding to address this ongoing emergency, and we are proud to have taken our first step toward facilitating a holistic, long-term impact.

“Now more than ever, we need brands to take responsibility for the global plastic epidemic. We’re proud to announce that R5 Living has taken a commendable step towards creating change by becoming certified Plastic Neutral with rePurpose Global and facilitating the removal of nature-bound plastic.”


(Svanika Balasubramanian - Co-Founder and CEO rePurpose Global)

rePurpose

How does Measurement work?

STEP 1: rePurpose Global has measured our plastic footprint, taking into account product statistics, the type of plastic material used, and sales units

STEP 2: Based on our Plastic Footprint (which is recalculated over time), we fund the removal of an amount of plastic waste equivalent to at least double our plastic footprint through rePurpose.

STEP 3: This is just the beginning of our sustainability journey and our commitment to reducing Plastic. rePurpose helps us reduce plastic use on an ongoing basis, allowing us to communicate and involve our customers in this wonderful journey we have embarked on.

Anant Pranay Project (अनंत प्रणय)

Did you know that many English words, including 'jungle', are borrowed from Hindi? In Hindi, Anant Pranay (अनंत प्रणय) means endless love. This impact project is an effort to express our love for the jungles of Maharashtra and the surrounding natural ecosystems. By supporting this women-led enterprise in Aurangabad, we hope to restore the natural environment to the peaceful and lush state it once was.

Project Anant Pranay (अनंत प्रणय) is a collaboration between rePurpose Global and the local waste management organization, Civic Response Team (CRT), which has significant experience in building new value chains for the recovery and recycling of plastic waste across central and northern India.

Through Project Anant Pranay (अनंत प्रणय), rePurpose Global is catalyzing the collection and ethical processing of low-value soft plastic packaging waste (MLP) that would otherwise end up in landfills. MLP is used to make anything from potato chip packaging to candy wrappers.

VIEW THE PROJECT RESULTS
rePurpose

About rePurpose Global

rePurpose Global is the world’s first plastic credit platform dedicated to making environmental action accessible to businesses worldwide.

From the very beginning, rePurpose Global has created an environmental impact for people in 26 countries and more than 100 purpose-driven brands, ranging from emerging SMEs to global Fortune 500 companies. In doing so, the coalition is positively influencing and touching the lives of over 9,500 marginalized waste workers and community members worldwide.

Watch this 4-minute introductory video or go to the rePurpose website to explore our platform and join the movement

The social impact of working with rePurpose Global

Our partnership withrePurpose Global also allows us to empower marginalized waste workers around the world. Through the rePurpose Global Impact Projects to remove and recover plastic, it employs waste workers who might otherwise struggle to secure formal employment. With the help of our contributions, rePurpose Global can support waste workers with higher wages and by providing subsidies for education, health insurance, and access to an inclusive and dignified working environment.