R5 Living & rePurpose Global
91% of the world's plastic waste ends up in landfills, is burned or dumped in our oceans and waterways. While we've worked from day one to reduce and eliminate unnecessary plastic in our products, manufacturing and distribution, some of it is unavoidable. And that's because plastic is also a very valuable resource, ensuring the preservation of food, objects, it's lightweight and recyclable. But its use is not always smart.
We've partnered with rePurpose, a global movement of conscious consumers and businesses committed to going plastic-free, to certify each of our products as Plastic Negative.
Every R5 product is now certified
We have partnered with rePurpose Global to fund the collection and ethical treatment of twice as much nature-related plastic waste as we create with our products. By contributing a portion of our proceeds to the rePurpose Impact Project Anant Pranay, we recognize the dire need for funds to address this ongoing emergency, and are proud to have taken our first step in facilitating a long-term holistic impact.
"Now more than ever, we need brands to take responsibility for the global plastic epidemic. We're proud to announce that R5 Living has taken a commendable step towards creating change by becoming certified Plastic Neutral with rePurpose Global and facilitating the removal of nature-bound plastic."
(Svanika Balasubramanian - Co-Founder and CEO rePurpose Global)
How does Certification work?
STEP1: rePurpose Global has measured our Plastic Footprint, taking into account product statistics, type of plastic material used and units sold
STEP 2: Based on our Plastic Footprint (which is recalculated over time) we fund Obtain Plastic Negative
certification by financing the removal of an equivalent amount of plastic waste
to at least double our plastic footprint through rePurpose.
STEP 3: This is just the beginning of our sustainability journey and our commitment to Plastic reduction. rePurpose helps us reduce plastic use on an ongoing basis, allowing us
to communicate and engage our customers in this wonderful journey we are on.
Anant Pranay Project
Did you know that many English words, including 'jungle' are borrowed from Hindi? In Hindi, Anant Pranay (अनंत प्रणय)) means endless love. This impactful project is the effort to express our love for the jungles of Maharashtra and the surrounding natural ecosystems. By supporting this women-run business in Aurangabad, we hope to restore the natural environment to the peaceful and lush state it once was.
Project Anant Pranay (अनंत प्रणय) is a collaboration between rePurpose Global and the local waste management organization, Civic Response Team (CRT), which has significant experience in building new value chains for plastic waste recovery and recycling across central and northern India.
Through the Anant Pranay Project (अनंत प्रणय), rePurpose Global is catalyzing the collection and ethical treatment of low-value soft plastic packaging waste (MLP) that would otherwise be dumped in landfills. MLP is used to make everything from chip packaging to candy wrappers.
About rePurpose Global
rePurpose Global is the world's first plastic lending platform dedicated to making environmental action accessible to companies around the world. Their one-stop solution allows anyone to become Plastic Neutral by funding plastic waste management and mitigation projects around the world.
Since its inception, rePurpose Global has created environmental impact for people in 26 countries and more than 100 proactive brands, ranging from emerging SMEs to the global Fortune 500. In doing so, the coalition is positively impacting and touching the lives of more than 9,500 marginalized waste workers and community members around the world.
Watch this 4-minute introductory video or go to the rePurpose website to explore our platform and join the movement
The social impact of working with rePurpose Global
Our partnership with rePurpose Global also allows us to empower marginalized waste workers around the world. Through rePurpose Global Impact Projects to remove and recover plastics employs waste workers who might otherwise struggle to secure formal employment. With the help of our Plastic Negative Certification contributions to rePurpose Global Impact Projects, waste workers are able to earn higher wages and receive education benefits, health insurance, and access to an inclusive and dignified work environment.