Every year, Black Friday marks the start of the holiday season, attracting millions of consumers looking for unmissable bargains. However, behind the excitement of discounts and promotions, there is often a culture of unbridled consumption that can have negative impacts on the environment and society. So why do we take part in it too? We take part in it because we believe that Black Friday can be experienced consciously. If Black Friday becomes a time of waiting so as not to waste money and not to accumulate useless goods and products, but instead the time to allow yourself to make that necessary purchase or try some new product that perhaps helps us change the way we consume, then it is not just a time of waste. For example, with my family we make a list during the year of things that we really need and wait for Black Friday to take advantage of fairer prices. With this I do not mean that during the year we forget about purchases, unfortunately we still have a lot to work on this, but we try to move important purchases to the period in which we can benefit from some economic advantage. We are therefore joining Black Friday with R5 to give the opportunity to those who do not know us to try our products and become an active part of the change. And also for those who know us and continuously show us their trust to make a few skins ... so perhaps during the year they never forget us and remember that even with small daily gestures you can make a difference. So we can make this period, known as the most disastrous in terms of consumption, a conscious period! Here is a small guide on how we can make more responsible choices during this shopping day. What is Conscious Black Friday? Conscious Black Friday invites consumers to think critically about their purchasing choices and to consider not only the price, but also the environmental and social impact of the products they buy. This is an approach that encourages more sustainable consumption, promoting the idea that it is not necessary to buy at all costs, but that it is essential to make informed and responsible choices. The Damage of Excessive Consumption The Black Friday frenzy can lead to overconsumption, contributing to significant problems such as: Waste of resources : The production of goods requires enormous amounts of water, energy and raw materials. Consequently, an increase in demand leads to an excess of production, creating surplus products that often end up as waste. Pollution : The production and distribution of goods generate greenhouse gas emissions, air and water pollution. Every purchase has an ecological footprint that must be considered Working conditions : Many products are manufactured in countries where labor rights laws are not respected. Buying responsibly also means supporting companies that protect workers' rights Here are some Strategies for a Conscious Black Friday: Make a list and set a budget : Make the list throughout the year. Keep it in the notes of your cell phone. Before you start shopping, take out your list, the things you really need and set a budget: this will help you avoid impulse purchases. Favor sustainable brands : Choose products from companies that respect the environment and workers' rights. Look for eco-certifications and look for brands that use recycled materials or sustainable manufacturing practices. Consider second-hand : Buying second-hand is a great way to save money and reduce waste. There are a variety of thrift stores, markets, and online platforms where you can find great deals. Avoid impulse purchases : Carefully evaluate each product and ask yourself if you really need it. Support Small Businesses : Many small businesses offer great deals on Black Friday. Supporting local stores boosts the community economy and reduces the environmental impact of shipping. The Importance of Awareness Adopting a more conscious approach not only helps us reduce our ecological impact, but also allows us to reflect on what it really means to “consume”. There are not only economic savings, but also a gain in terms of personal and community well-being. This Black Friday, let's make a difference: OR5Ù let's change the world!
