We would be happy to have you with us and to be able to share with you our history, our mission and the values ​​that guide us every day.

Why are we called R5?
Our logo embodies the philosophy that underlies our Products: Rethink, Refill, Reuse, Recycle, Relax.

Let's rethink the way we consume resources, eliminating useless and disposable packaging, reducing water and plastic consumption and extending the life cycle of products.

Our mission
At R5 we have a simple but important mission: to offer effective products to take care of yourself and your home while respecting the environment and the society in which we live.

For this reason we have made an important decision: say goodbye to single-use plastic and the unnecessary transport of water

- Plastic – Water = a cleaner world, inside and outside the home

We are among the first companies in the world and the first in Italy to have obtained the Plastic Negative certification with rePurpose Global: this means that where we emit plastic we compensate for it twice.

Why do we sometimes use plastic too?

Because Plastic is the best material for containing and storing detergent products and because it is the one with the least impact at the end of life, when recycled. However, we are convinced that plastic should be treated as a precious material and not as something to be thrown away after one use. This is why our bottles are indestructible and can truly be refilled forever. The problem with plastic lies in its use: we must all work hard not to release it at the source, reuse it as much as possible and recycle it at the end of its life.

Help us too demonstrate that a cleaner world and a sustainable lifestyle are possible.