We would be delighted to have you with us and share our story, our mission, and the values that guide us every day.

Why are we called R5?
Our logo embodies the philosophy behind our Products: Rethink, Refill, Reuse, Recycle, Relax. 

We rethink the way we consume resources by eliminating unnecessary, single-use packaging, reducing water and plastic consumption, and extending the life cycle of products. 

Our mission
At R5, we have a simple but important mission: to offer effective products for caring for Yourself and Your Home while respecting the Environment and the Society we live in. 

For this reason, we have made an important decision: to say goodbye to single-use plastic and the unnecessary transportation of water

- Plastic – Water = a cleaner world, inside and outside the home

We are among the first companies in the world, and the first in Italy, to receive Plastic Negative certification from rePurpose Global: this means that wherever we generate plastic, we offset twice as much. 

Why do we sometimes use Plastic too?

Because Plastic is the best material for containing and preserving cleaning products, and because it has the lowest end-of-life impact when recycled. However, we believe Plastic should be treated as a valuable material, not as something to throw away after one use. That’s why our bottles are indestructible and can truly be refilled forever. The problem with Plastic lies in how it is used: we all need to make an effort to prevent it from entering the supply chain in the first place, reuse it as much as possible, and recycle it at the end of its life.

Help us show that a cleaner world and a sustainable lifestyle are possible. 

OR5Ù WE’RE CHANGING THE WORLD! (together)